BANGKOK, NNA - Trading houses Jalux Inc., affiliated with Japan Airlines Co., and Sojitz Corp., will open the first Japanese fresh wholesale market in Thailand on June 9 to meet growing demand for fresh food among health-conscious consumers.
Jalux says its Thai joint venture J Value Co. will launch the Japan Fresh Wholesale Market in Bangkok's Thong Lor district to sell fresh seafood, vegetables, fruits and meat to hotels, restaurants, wholesalers and retailers.
The new market will operate in partnership with Tokyo's Tsukiji wholesalers such as seafood wholesaler Kamemoto Shoten Co. and vegetable wholesaler Nagamine Shoten Co. as well as Sugimoto Meat Packing Co. of Nagoya.
The Jalux group owns a 62.5 percent stake in J Value, established in March this year with a registered capital of 44.4 million baht ($1.39 million), while the three wholesalers hold a 12.5 percent stake each, Tokyo-based Jalux said in a statement.
At present, such products from Japan are mainly distributed directly from importers to retailers and Japanese restaurants in Thailand, according to the Japan External Trade Organization.
Thailand, Southeast Asia's second largest economy after Indonesia, has emerged as one of Japan's major export destinations for its agricultural and fishery products.
The number of Japanese restaurants in Thailand has nearly quadrupled to about 2,800 in 10 years through 2017, JETRO's Bangkok office said. (NNA/Kyodo)